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How Shwaasa Website Generated 0 to 51157 Organic Visitors?

Client Profile

Swami Vachananand, commonly known as Shwaasa Guru, is a yogi, social activist, philanthropist from Karnataka, India. He took sannyasa at a very tender age. Shwaasa, a spiritually-focused organization, encourages yogis to immerse themselves into a deep understanding of the ancient art.

Case Study

Current Statistics’ : Ahrefs Overview Report

Background  

Shwaasa was another challenging project for our team at Digital Marketing Soul. They offer authentic yoga courses (Yoga classes, teacher training & retreats).

The objective of this project was to increase the courses bookings by increasing the traffic fromthe Americas (North & South), Europe and Asiancountries.

We knew that SEO will take time so we also integrated paid marketing channels in our strategy initially to generate the leads and brands awareness. We made sure performance was outstanding in all the following departments:

• Brand awareness across all the channels
• Google ads and retargeting
• Social media management and retargeting
• User experience & Conversion Rate Optimization
• Getting testimonials from users
• Lead generation and tracking

We started from the beginning on this project so there was nothing we could do for the SEO Audit, so we moved ahead and started planning our strategies.

Keyword Research & Market Analysis

Obviously, we started with keyword research and as our client’s Yoga Ashram was located in Bangalore, so we picked the keywords related to that region. To get more precise keywords, we used SEMRUSH to find the competitor’s ranking keywords.

After analyzing 3 competitors and carrying out a comprehensive keyword research, we grabbed a bunch of keywords people use to find yoga courses. We also took one step further and analyzed the competitors’ strategies that helped us craft a comprehensive strategy for our client.

Content Creation & Optimization

Once we found out the right keywords, we worked closely with our development and content team to create the content and optimize the pages for superb user experience layout. We ensured that all content were deep, detailed and factually correct and did a little survey to know if the user could find the relevant information easily and whether our pages are optimized for conversions.

The client was a bit obsessed for self promotion, and it was actually the right thing to do. Shwami Vachananand is a famous Yoga Guru in South India and this plus point later helped us in branding and lead generation.

On Page SEO

Once Content creation and website development were done, we started working on On Page SEO factors like, meta tag update, internal & external linking, site speed, structure, optimizing the content copy around the key search phrases, image optimization, Google analytics and Webmaster set up, sitemap and robots.txt set up and many other important things.

We ensured each page was optimized and indexed. We also added Schema markup and service pages for the rich results and to boost the CTR.

Link Building

Next step was link building. We launched email outreach campaigns and reached out to thousands of yoga bloggers, magazines, Influencers and media publishing networks in the niche and collaborated with them to earn quality backlinks to important pages by using numerous tactics like guest blogging, resource page, free broken link building to name a few.

Shwami Vachananand Is a famous personality in the Yoga industry and it helped us to get featured on top of the journals in the yoga niche.

Branding

Social media was our main channel for branding. We ran multiple campaigns on Facebook and Instagram to boost our brand awareness. Here is the screenshot of Shwami Vachananand’s Facebook page. He has blue tick and 326,869 followers as of now.Fb Page: https://www.facebook.com/shwaasayoga/

We used his name to run multiple campaigns to generate buzz about the yoga Ashrams and that worked surprisingly.We also published press releases on Industry best sites that were later also published by major publications that boosted brand awareness in the yoga community.
PR: https://www.prnewswire.com/in/news-releases/yoga-teacher-training-in-india-at-shwaasa-yoga-ashram-860131146.html

Lead Generation

As the SEO was growing, we started generating leads from SEO but it was not adequate at that time so we ran multiple campaigns on Google ads (Search + Display) and Facebook and Instagram to generate leads.

We also listed them on Industry best yoga courses booking Websites like Bookyogaretreas and Bookretreats. Surprisingly, both the booking platforms account to 20% of our all leads. 

Once we ranked on competitive terms in the search results, we slashed our marketing budget and that gap was filled by leads generated by SEO.

Results

We increased the traffic by 100% by every 6 months and you can see the Increasing traffic and leads that were the main goals to accomplish in the beginning. These leads were later converted into paying customers and generated revenue in 8 figures.